MAKING THE CULTURAL SECTOR AND LIVE MUSIC INDUSTRY MORE RESILIENT AND FIT FOR THE FUTURE
Festival Sustainability Lab is an innovative collaboration between Green Events, Innofest, One Resilient Earth and LiveGreen, accelerating the evolution of the cultural and creative sectors and making them more resilient and fit for the future.
At the heart of the EU-funded project are three digital labs with a focus on experimentation, innovation and development of best practices. Together with organisations, artists, labels, and creatives affiliated with the festival industries across Europe, Festival Sustainability Lab will broadcast best-practices and innovations of technological-logistical and artistic-communicative nature.
MORE INFO ABOUT THE EU PROJECT
LIVEGREEN’S LAB:
If we want to solve the climate crisis and transform society, we need many who can master sustainability. Events and festivals play a big role in this transformation as they have the power to inspire, unite, set new standards and show the way to a better future.
LiveGreen’s lab contains a series of masterclasses for the live music and cultural event industry. Particpants get inspiration, knowledge and tools to work with ecological, social and economic sustainability as well as communication and impact.
The masterclass is starring more than 50 industry leaders and experts, from festivals such as Burning Man, Sweden Rock and Roskilde to NGO’s like Greenpeace, Reverb and Fridays For Future.
During the masterclass, you get access to a variety of materials, both educational videos and texts, as well as many suggestions for exercises to do and questions to discuss within your organization. LiveGren also hosts a series of workshops for those professionals who want to network, exchange learnings, and get help with solving their own challenges.
At the end of the masterclass, the participants are going to create a sustainability plan for their event. Two of the organizations who finish the Masterclass will get personal coaching by LiveGreen over the summer.
TEASERS
FOR WHOM?
Festival- & event organisers
Artists & cultural professionals
Cultural sector – public, private & non-profit
Students within music, culture & events
FORMATS
Educational films
Each module consists of a pre-recorded educational film where LiveGreen together with guests – organisers and experts from Sweden and around the world – goes through practical knowledge, examples of solutions and innovations in the industry, controversial topics, major challenges and current trends.
Digital platform
All participants get access to a digital knowledge platform where we collect practical checklists, links to valuable resources, and other bonus materials that we will release during and after the masterclass. There are also templates for practical exercises, workshops, and tools that you can use individually or together with your team.
Online events
We can not work with sustainability on our own. To encourage collaboration, networking, new partnerships, and problem-solving, we will organize online workshops with Q&As and group discussions as part of the masterclass. Find topics and dates further down on this page.
LEARNING JOURNEY
Introduction module will be lauched at our digital platform masterclass.livegreen.se on the 15th of December, 2022
Module 1. Ecological sustainability
Online launch: January 27, 2023
Workshop: Febuary 1, 2023
Module 2. Social
sustainability
Online launch: Febuary 24, 2023
Workshop: March 1, 2023
Module 3. Communication & impact
Online launch: April 7, 2023
Workshop: April 12, 2023
Module 4. Innovation, business & the future
Online launch: May 5, 2023
Workshop: May 10, 2023
Individual coaching trajectory
May 15 – October 15, 2023
Two festivals that has participated will be chosen.
GUEST SPEAKERS
It is impossible to master all the aspects of event sustainability on your own. That is why we have invited guests — experts, researchers, festival producers and innovators — who have shared their experience, knowledge and their vision of the future in LiveGreen’s Masterclass.
A Greener Festival
Add Gender
Amplify Management
Attitude is Everything
Björn Wiman / Dagens Nyheter
Burning Man
Camino
Climate Live
Coachella Energy Playground
Creative Point
Democracy Festival Association
DGTL
Dr. Hannah Bows
Fridays for Future
Futerra
Global Inheritance
Greenpeace
Innofest
Institute for Climate Psychology
Institute for Sustainable Events
IQ
Klimatpsykologerna
Live Nation
Make Equal
Maxida Märak
Midnight Oil’s Peter Garrett
Minc
MTA Production
Our Music My Body
Pantamera
Reach for Change
Reverb
Rock the Bike
Roskilde Festival
Sara Wiggberg
Schyst resande
Shambala Festival
Soberoo / Harmoniom
Sopköket
Stockholm Resilience Centre
Sustainable Event Alliance
Sustainable Punk
Sweden Rock Festival
The Festival Experimentation Guide
The New Division
Too Good To Go
Vier Life
Vision 2025
Way Out West
Zero Mission
We plan to update LiveGreen’s Masterclass platform with new educational material, interviews, research and examples from the industry.
Do you know someone we should invite, or something we could highlight? Or do you want to share your knowledje? Send an email to masterclass@livegreen.se
MASTERCLASS CONTENT
Introduction. Why should we care?
We start by going through the history of sustainability, different framework and incentives for sustainable transformation. You as a participant receive a basic course in sustainability, then you get to turn your focus inwards — on visions, values and your own personal goals.
Launch: 15th of December 2022
Module 1. Ecological sustainability
The first module is about the most important issue of our time – climate change – but also other environmental aspects. We go through renewable energy solutions, smart waste management, sustainable food and drink, travel and transport and consumption and production.
We also take a closer look at climate compensation and circular events.
Starring: Roskilde Festival, Way Out West, Live Nation, DGTL, The Burning Man Project, Shambala Festival, A Greener Future, To Good To Go and more
Launch: 27th of January 2023
Webinar: 1st of February 2023
Module 2. Social sustainability
In this module we explore how to create a festival society that is free from discrimination and inequality. How can we promote diversity, gender equality, inclusion and security? How can we prevent violence, health problems and harmful alcohol culture? How do we challenge destructive norms?
We also explore the role of culture and events in democracy and sustainable development.
Starring Make Equal, Civil Rights Defenders, Add Gender, Creative Point, Harmonium, Democracy Festival Association, m.fl.
Launch: 24th of February 2023
Webinar: 1st of March 2023
Module 3. Communication & impact
Here we focus on how we can communicate various sustainability issues without losing the organisation’s identity or “greenwashing”. We talk about events that have changed the world, artists as influencers, behaviour change, activism and gamification. We also learn to measure our impact – so called scope X.
Starring Greenpeace, Mission Anew, The New Division, Climate Psychologists, Fridays for Future and more.
Launch: 31st of March 2023
Webinar: 5th of April 2023
Module 4. Innovation, economic sustainability & the future
In the last module, we dive into innovation, green growth and business opportunities that sustainability brings. We talk about partnerships, how events can be a platform for social innovations and the concept of digital festivals. Finally, we look to the future together with Masterclass guests.
Starring Sweden Rock, Innofest, Burning Man, Sustainable Punk, VIERLIVE and more.
Launch: 28th of April 2023
Webinar: 3rd of May 2023
OUR PARTNERS & THEIR LABS
Festival driven innovation
Innofest gives entrepreneurs the opportunity to test their innovative prototypes in practice. This happens at festivals and other living labs: test locations that come as close to reality as possible and are therefore very suitable for validating assumptions. Innofest often works on behalf of government and public organizations.
Fostering a resilient mindset
One Resilient Earth inspires and empowers individuals to respond to the climate emergency, by fostering a resilient mindset, (re-)building impacted communities, and restoring the health of ecosystems. Their transdisciplinary projects weave together art, science, ancient wisdom and new technologies to trigger large-scale societal transformation and regeneration.
Driving environmental and social change in the event industry
Green Events share knowledge in a variety of ways – through workshops, articles, webinars, conferences, and advice. They identify and address contemporary problems and future regulations. They actively seek out solutions and viable perspectives for the industry.
Green Events is the commmunication partner of Festival Sustainability Lab.
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CONTACT INFORMATION
masterclass@livegreen.se
+46 73-442 78 10
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